Our Story
GGS is a global sourcing house specialising in distributing fast-moving consumer goods (FMCGs). We source products from various countries worldwide and primarily supply the MENA region, as well as India, Pakistan, and Bangladesh. Our experience of over two decades in these markets equips us with an in-depth understanding of market dynamics and consumer preferences. With our base in UAE, we provide our clients a great entry point into the marker and access to other countries as well.
We are a family-run business that has been involved in the FMCG trade for the past seven decades as a distributor for Unilever in India. GGS is promoted by Sanjay Goel, who has been heading the family business for the past four decades. With our vast experience in the trading and distribution of FMCGs in India, GGS was initiated eight years ago in Dubai to expand our footprint in international markets.
2004
The journey begins
2010
Own wholesale outlet
2015
GGS Group was formed
2018
Opened office in Singapore
2022
Entered the ecommerce space
Our Mission
Our mission as a global sourcing house is to provide reliable and time-bound services to our customers in the MENA (Middle East and North Africa) region, and key markets like India, Pakistan, and Bangladesh. We aim to be a trusted partner, delivering high-quality FMCG products to meet the needs and preferences of consumers. We strive to build strong relationships with our suppliers and customers, ensuring mutual growth and success in the dynamic and competitive FMCG industry.
Our Vision
At GGS, our vision is to establish ourselves as a leading distribution and trading house in the MENA region. We aim to offer a diverse array of route-to-market solutions, including Modern Trade, General Trade, and E-Retail. We are dedicated to expanding our product portfolio, identifying new market opportunities, and leveraging cutting-edge technologies to remain at the forefront of industry trends and meet the evolving needs of consumers.
Our Values
At GGS, our core values are the foundation of our operations. We uphold integrity by promoting transparency and honesty in every interaction. Our commitment to customer-centricity places our clients at the forefront of our decisions. We view innovation as essential, continually seeking new methods to improve our services. Strong partnerships are nurtured through collaboration, while our dedication to sustainability ensures we operate responsibly and care for the environment. Collectively, these values inspire our pursuit of excellence and enable us to make a meaningful impact in the MENA region and beyond.
Customer Satisfaction
Customer satisfaction is at the core of everything we do. We strive to create exceptional customer experiences because we understand that satisfied customers are the foundation of a thriving business. We are dedicated to delivering top-notch quality in everything we offer.
Integrity
Integrity is the foundation of our business. We believe in doing the right thing, even when no one is watching. Our commitment to honesty and transparency ensures that we build strong, trustworthy relationships with our clients and suppliers alike.
Reliability
Our clients count on us to deliver quality products on time, every time. We have established robust processes and a dedicated team that consistently meets our commitments. Our customer's success is our priority, and we strive to be a dependable partner one can count on.
Innovation
Innovation drives us forward. In an ever-evolving marketplace, we embrace new technologies and creative solutions to enhance our sourcing processes. We continuously explore emerging trends and industry advancements to provide cutting-edge services.